Retention is about a customer automatically coming back to your company for the same or a new service or product.

Acquiring a new customer costs a lot, so you won’t have those costs, or they will be much lower. Existing customers who want to do more are the foundation for profitable growth.

They are not taken for granted and have a choice. So, that too requires a strategy.

If you have 100% customers, you win 10% and you lose 10%, then you have made no progress.

Working together on a concept for customer retention as a result of excellent customer experiences.